The familiar face of the NBC10 evening news anchor Jacqueline London, graces our first cover. Professional, charismatic, modern, fashionable, a philanthropist, Emmy Award winner, Jacqueline is what we like to call ” A Crown Woman”.
Comfortable in front of the camera as an anchor and a host, Jacqueline this time, allowed us a peek at her off-camera life, her beauty and fashion secrets and how she defines success.
1 – What is it to be a journalist? How do you define what you do?
As journalists we have a responsibility to share what is happening in our communities, around the nation and the globe. We have a huge responsibility to convey important issues and to report them with accuracy and truth. I love being a vessel to get information to the public, particularly when it can help them in their daily lives.
2 – Before you decided on the career as a journalist, did you have another professional dream?
My initial interest was in print journalism. I was the editor of a college newspaper and absolutely loved to write. My creative side wanted to pursue fiction writing, but I also enjoyed telling people’s truths in journalism.
I interned at a television station during college and became enthralled with the excitement of t.v.
I was officially bitten by the t.v bug and then switched my emphasis to courses in television.
3 – How did you make the decision to come to Philadelphia?
After working in Orlando, Florida I was offered an opportunity to come to Philadelphia to anchor at NBC10. I was blown away by the charm, beautiful architecture and history of this city. It’s been an amazing ride so far and the city of Brotherly Love has welcomed me with open arms.
4 – Still talking about journalism, what journalistic coverage, what story, impacted you the most?
There are so many stories that have made an impact on me during my time here in Philadelphia. Covering the 2016 Olympics in Rio de Janeiro, Brazil will be an experience I will always cherish. Telling the stories of our phenomenal local athletes and seeing them perform at the most elite level was an honor.
As if it couldn’t get any better, this year that experience was eclipsed. I was on the field right after the Eagles won the Super Bowl to cover the post-Super Bowl moments in Minneapolis with LIVE continuous coverage. It was truly a breathtaking moment and a thrill to be there.
5 – Your Instagram is very active; it was funny watching the video you shared from the program in which the cookie box hits your face. Do many funny “accidents” happen in front of the camera?
The “cookie incident’ that happened to me on set years ago (see my Instagram & Facebook page for the video) was easily the funniest and most unpredictable moment I’ve ever experienced on t.v. Those moments don’t happen that often, but since it made its way onto America’s Funniest Videos, it was viewed more than I ever imagined it would be.
A close second was that time I got soaked by rain Live on stage during Wawa Welcome America last year. It will go down as another one of the wildest moments. In a situation like that, the instinct is to run for shelter. However, when you’re on LIVE t.v., that just isn’t an option. Just as I was drying out a little from the downpour, I interviewed Mary J. Blige on stage which made everything instantly better.
7 – How is your routine off camera?
As for my daily routine, I arrive at work for an editorial meeting at 2 p.m. where we discuss the stories that are planned for our early evening newscasts. We provide input and suggested changes for the best news coverage and read over scripts before going on the air.
I anchor the 4 & 6 p.m. We then have meetings to discuss what we could have improved in the execution of those newscasts. After a dinner break, we prepare for the 11 p.m newscast. I get home around midnight, enjoy some tv on the couch before going to bed and doing it all over the next day.
8 – We can’t help but notice your fashion sense and style on camera (and off!). What determines what you are going to wear? How do you choose your outfits?
Dressing for work, the goal is to not distract from what we’re saying. As a result, the attire is fairly classic with mostly solid colors. You can sometimes get away with prints if they’re subtle enough. I like classic and sophisticated lines with a slight twist. I have learned that clothes that often look great in person don’t always translate well on t.v.
Often I’ll try something new and decide it doesn’t look terrific on camera, so you’ll never see it again. I try to wear strong colors on the anchor desk because I know they pop.
9 – Off camera, how would you describe your personal style?
When I’m not at work I like to wear neutrals and add a little more of an edge. I love a great pair of jeans with a flowy, feminine top and fabulous heels.
10 – What pieces cannot be missing from your wardrobe?
The piece that cannot be missing from my wardrobe is a tailored sheath dress with clean lines
11 – What would you never wear in your daily life?
I feel as though I’m fairly open-minded to trying new things and know that trends change constantly. The one thing I can’t ever see wearing in my daily life though is anything neon. I don’t love neon, and can’t see myself rocking a neon shirt…but hey, you never know. Never say never, right?
12 – Now tell us, what are your beauty secrets?
As for my beauty secrets, I’m always looking for the next best product. I’m a self-proclaimed product junkie. I am a regular at Sephora and have a hard time walking through any beauty aisle or cosmetic section and not buying anything. I think it’s so important to keep the skin hydrated, especially during the cold winter months. As a result, I slather on facial moisturizers at morning and night.
13 – Beauty product always in your purse?
In my purse, I always have a lip gloss…otherwise I feel bare.
14 – What is the secrets of success?
The secret of success is to do what you love, because then it will never feel like work and your passion will make you great!
15 – And finally, are there new projects that you can share with us?
I am working on a project for May. I can’t yet reveal what that is, but keep your eyes on NBC 10 for the big reveal.
- Keep up with Jacqueline! When she is not on NBC 10, you can keep up with her on Facebook and Instagram! @jacquelinelondon